In 2020, Coca-Cola celebrated the release of the new Ghostbusters: Afterlife with a limited re-release of the original Ghostbusters’ tie-in drink—the Ecto-Cooler. Coca-Cola sent over 700 bottles of the original Ecto-Cooler to select media, influencers, and fans during the first month of the film's release. They tasked Sparkloft to build buzz on a tight timeline and budget, all without producing new assets.
Oftentimes, a lack of assets can make a campaign difficult to execute. But for a product with a rich history like the Ecto-Cooler, a lack of modern assets gave us the opportunity to get nostalgic.
Our team hopped in the way back machine to comb through hours of vintage TV commercials from when the product first launched in 1989. We combined select clips with the few still images of the new product we had available and applied a liberal amount of thumb-stopping animation to create pieces of creative that perfectly blended nostalgia and hype for a new generation of Ghostbusters.
Overall we gained 17.5 million Impressions, including 571K social engagements, and 21K new social followers.
